Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and activity. This can help you calculate important metrics such as conversion rate for your Teepublic shop.
In October 2020, Google released the latest version of its analytics suite: Google Analytics 4 (GA4). This is now the default ‘property type’, whilst Teepublic tracking still requires Universal Analytics, which has caused confusion (where do you find the UA tracking code now?).
In this tutorial, I’ll be showing you how to connect the “new” Google Analytics to your Teepublic shop.
Creating New Account
Sign up for Google Analytics here. You’ll be asked to make a new account.
If you already have Google Analytics, click on ‘Admin’ on the left menu:
Then click ‘create account’.
Enter your Teepublic shop name in ‘account name’.
Leave these settings and press ‘next’.
Creating UA Tracking Code (IMPORTANT)
This new version of Google Analytics has made it hard to find the UA tracking code you need for your Teepublic shop.
When you reach the ‘property setup’ part of the account creation, type ‘All Website Data’ into ‘Property name’. Choose the correct timezone and currency for your store, then click ‘Show advanced options‘.
In the advanced options, use www.teepublic.com as the Website URL.
Keep ‘Create both a Google Analytics 4 (GA4) and a Universal Analytics (UA) Property‘ checked. We’ll be using UA only for this demonstration, but Google may replace UA with GA4 entirely in the future.
Then they want some info about your business. This isn’t that important and won’t affect your results, just select what applies to you.
Then click ‘Create‘.
Get Account ID
Return here. You should see your UA tracking code in the space shown below. Copy this code entirely.
Go to your Teepublic shop ‘My Account’ on the top right, ‘Account Settings’ and click ‘Google Analytics’.
Copy and paste your UA tracking code in the ‘Tracking ID‘ box and click ‘submit’.
You should see this:
Congrats! Your Teepublic shop is now connected to Google Analytics. Go back to your Google Analytics account and click the ‘home’ icon on the left to see your dashboard and data at a glance.
Points to Note
- Google Analytics takes 24 hours to update.
- It includes your own activity on your shop. So the real number of ‘users’ is 1 less than shown.
- See this page for reference.